Facebook Holiday Marketing Tips

Holiday shopping is right around the corner. And where do people like to talk about their consumer conquests? On Facebook, of course! With more than a billion users, Facebook is definitely going to be abuzz with the talk of shopping for friends and family.

Year after year, more consumers are turning to online shopping in order to avoid the crush of so many others at brick and mortar stores. If you have a business that sells a lot of products online, then you certainly need to have a good Facebook holiday marketing strategy. Even if your main focus is on in-store sales, a good social media plan can help boost traffic to your business.

Here are some tips that will help you with a strong holiday marketing plan on Facebook:

Show your holiday spirit

No one wants to see a constant stream of product plugging in their News Feed during this time of year. Use your time to increase the holiday spirit among your followers.

Post holiday-themed trivia. Make a top ten list of the best holiday movies. Offer tips for decorating the home or how to make the best hot chocolate. Another great idea is to ask followers to submit their favorite holiday photos to include in a Facebook album.

Hold special contests and sweepstakes

This is certainly the time of year when people appreciate a good contest. Contests are an excellent way for businesses to boost engagement and broaden their reach. It is also helpful in collecting more email addresses for your list to use all year.

There are several third-party apps that make it easy to set up a Facebook contest.

Be sure to offer something that is both desirable and related to your business. It might be awesome to give away a new iPad, but you are more likely to end up with short-term followers than people interested in you for the long-term.

Give valuable coupons

Another thing that people love during the holidays is to save money. Use Facebook coupons as a way to get more people excited to shop with you.

Coupons are a great way to increase customer loyalty. Having them on Facebook also makes them easy to share, so you can see an increase in your followers quickly.

A good coupon can be anything from a great BOGO offer to free shipping.

Focus more on mobile

A large percentage of social media users access their sites through a mobile device. That is why it is so important to make sure that every marketing campaign that you create works just as well when it is mobile.

Include eye-catching images, videos, and short text in your posts. Be sure to check the mobile news feed option when you pay for Facebook ads. Always insert a good call-to-action.

Speaking of calls-to-action, Facebook is now offering marketers a unique call-to-action button for ads, such as a "Shop Now" button.

Open a pop-up shop

During the holidays, it might be worthwhile for your business to create a temporary pop-up shop. This is good for new products that you are promoting or even just a listing of your top selling items.

Give them more

When people order from you at this time of year, it is always a good idea to give them a little something extra. This could be a coupon for a future purchase, a free item, or even a simple thank you note.

Small gestures like these will leave the customer with a positive impression. They could then post about their positive experience with you on their own Facebook page for their friends and family to see.

The right Facebook holiday marketing strategy is the gift that keeps on giving. When you do it well, you will create lasting relationships with your customers that extend well past the holiday season.

Are you ready for social media holiday marketing?

Affordable Auto Insurance – The Professional Advantage

There are professions that are more likely to get affordable auto insurance. Read through this article to see if yours is one of such professions. Where it's not, you can learn what makes those professions attract such discounts and then implement them. Over time you'll also reap the fruits of such adjustments. Lastly, I'll also show you how anyone (in spite of their profession) can lower their auto insurance premium.

Certain professions give attention to details more than others. In fact, it's the very basis for their success. You can, for example, be negligent as a book binder without endangering the lives of many. However, you can not be negligent as a pilot and not cause the death of hundreds or even thousands. Therefore, as part of their training, they're made to develop great attention to details.

Now, the thing about training is that once absorbed, it affects you even outside the very practice of your profession. That's what happens to these folks who've been trained to give attention to minute details. Furthermore, in the case of professionals like pilots, being safety conscious is so much a part of their daily routine that it has become second nature to them.

As if those were not enough, in these kinds of professions, your professional license could be designated if you're convinced of recklessness on the road. Therefore, these are very less likely to be involved in accidents. And, the lower the likelihood of a claim, the more affordable your auto insurance premium would be.

Now, even if you do not belong to such professions where your conduct on the road could impact your rise, you'll do well to have as if it will. Avoid those tickets. Like someone said, they cost you much more than the fines. Take your time to learn all you can to become a better driver (This includes taking courses in defensive driving). More than lowering your premium, you'll save yourself and others the pain of being involved in an accident.

Finally, whether you belong to these favored professions or not, you can get affordable auto insurance by shopping around. With the internet, all it will take is only a few minutes. Take your time to visit at least 3 quotes sites for affordable auto insurance. The very good ones will return about five quotes for you to make your comparison. I recommend that you visit at least three of such sites so you will ensure that you do not miss a quote from an insurance company not covered by any of the other auto insurance quotes sites.

Please (This is very important), make sure you input the same information in all the sites. If you vary the information you supply, you will not be able to get quotes that will lead you to very informed comparisons.

5 Reasons Why Fiber Optic Patch Cables Are Beneficial

In the modern era of technology, fiber optics has started to play an important role in data transfer and communication. The data transfer that happens in these cables is based upon the technology of optical networks. Light waves are encoded and modulated to send and receive data. And fiber optic patch cables play an important role in completing the end-to-end connection of systems using this technology.

First of all, let us understand what makes the optical fiber communication important. The fiber optics makes sure that certain desired properties of any communication are satisfied. And the quality that they maintain with respect to these properties makes using these network cables desirable.

Interestingly, the fiber optic patch cables require being compatible with all these properties to keep up with the network quality. So the attributes desirable of the fiber cables are also good for the patches. Some of the important properties are listed below.

Rate of data transfer: Data of high volume can easily be transferred using the optic cables. In fact, with the mainline network cables, one can transfer terabytes of data every second as done in case of the worldwide Internet exchange data. The same can be said about the fiber optic patch cables. The bandwidth of these cables is extremely high.

Speed of communication: The physical communication happens over modulated waves of light. As a result, the speed of communication is extremely fast with the fiber optic networks. One can use these networks to access real time data across the globe. The patch cables are compatible with the speed and they can transfer data at the same speed as the main network cable.

Absence of attenuation: Attenuation of signal is a critical factor in most of the networks. However, for an optical network, this is practically absent. The data can traverse along the network with no amplifier installed in the route. The patch cables also do not attenuate the data.

Accuracy of transferred data: The transfer of data takes place with a high degree of accuracy. The data suffers from practically no external hindrance. No signal coming form outside really changes anything about the data. As a result, the data transfer preserves the accuracy of information exchange. The fiber optic patch cables maintain high levels of accuracy when it comes to data transfer.

Security factors: Fiber optic patch cables are as secure as the overall optical fiber network. They are extremely difficult to break into and hence the possibility of data leaking out of the network is practically minimal.

All of the above makes using fiber optic patch cables beneficial when it comes to real life application. Make sure that you have got the right patch with the right length and aperture, and you are all set to enjoy the benefits of a secure and high speed communication.

Hotels in Puri With Swimming Pool

Located on the eastern shores of India is the holy city of Puri – one of the sacred Char Dhams. Puri also has a beautiful beach and many good hotels that offer all the necessary amenities such as swimming pools. Read on to know more about this beach city and also check out some good Puri hotels with nice pools.

The town of Puri is located on the shores of Odisha overlooking the Bay of Bengal. It is located around 60kms south of the capital city Bhubaneswar and is well connected by roads and railways. The nearest airport is the Biju Pattnaik Airport that is in Bhubaneswar around 65kms away. Puri is a bustling pilgrimage town and is famous for its 11th century shrine dedicated to Lord Jagannath- a form of Lord Vishnu. The temple complex covers an area 10 acres and houses three main temple structures associated with the Lord and his siblings. The complex also houses numerous other small temples dedicated to various deities and each temple is said to have a myth behind it. The temple visit should take a day and you should also try out the delicious Prasad that is a full blown meal by itself. After visiting the temple, head straight towards the sea beach. One of the most beautiful beaches on the eastern coasts, the Puri beach is an ideal place to relax or frolic in the waters. The waves are not very high and the beach is considered to be safest for swimming. The beaches are also ideal for taking a long relaxing walk among the soft sands in peace. It is advisable to take a bath with fresh water after a dip in the sea as the salty water could play havoc with your skin and hair. There is a paid bathing service near the beach but if your hotel has its own swimming pool then it could prove to be a blessing. Many luxury hotels in Puri with swimming pool also have their own private beach and you can take a dip in the sea and relax in the swimming pool afterwards. These hotels also offer pool facilities such as bar / eateries, Jacuzzi, steam baths, etc. making the pool side an absolutely relaxing experience. Check out below some of the good hotels in Puri with swimming pool and other added features.

Hotels in Puri with swimming pool

Hotel Holiday Resort is one of the finest 4 star Puri hotels that is located close to the sea beach on the Chakratirtha Road. It enjoys a customer recommendation of approximately 86% which means 9 out of 10 people would select this particular hotel. Previous guests have praised its location, facilities and its standard of services. The hotel offers a nice swimming pool along with sauna, Jacuzzi and steam bath. The rooms cost Rs.2000.

The Chariot Hotel is a 3 star hotel in Puri that is located near the sea beach. It enjoys wide recommendation among travelers and is known for its numerous facilities and its tranquil surroundings. The hotel has its own private beach and offers a swimming pool and an aqua park along with spa, Children Park, a multi-cuisine restaurant and an open air cafe. The room rates start from Rs.4000.